Sneha Jasrasaria Quick answer
Technical SEO makes sure search engines can find, crawl, read and index your website without problems. The basics are HTTPS, a fast and mobile-friendly site, an XML sitemap, a correct robots.txt, no broken pages, clean redirects and no duplicate versions of the same page.
Key takeaways
- If Google cannot crawl a page, it cannot rank it
- Speed and mobile experience affect rankings and sales
- Fix broken links and redirect old URLs properly
- Search Console shows most technical problems for free
You do not need to code to understand technical SEO. Think of it as making sure the road to your website is open and well signposted.
1. Crawling: can Google reach your pages?
- robots.txt tells search engines what not to crawl. Make sure it is not blocking important pages.
- Internal links help Google discover pages. Pages with no links pointing to them are hard to find.
2. Indexing: are your pages in Google?
- Submit an XML sitemap in Google Search Console.
- Check the Pages report for pages “not indexed” and the reasons.
- Avoid “noindex” tags on pages you want to rank.
3. HTTPS
Your site should load on https:// with a valid certificate. Browsers warn people away from insecure pages.
4. Speed
Slow pages lose visitors and rankings. The main culprits are huge images, too many plugins and heavy scripts. Learn about Core Web Vitals.
5. Mobile-friendly design
Most Indian users browse on phones. Text should be readable without zooming, buttons easy to tap, and nothing wider than the screen.
6. One version of each page
Your site should load on one address only. http, https, www and non-www versions should all redirect to one. Use canonical tags when similar pages exist.
7. Broken links and redirects
- Fix links that lead to 404 pages.
- When you change a URL, add a 301 redirect from the old one.
- Avoid chains of redirects.
8. Structured data
Schema markup helps search engines and AI tools read facts like your address, prices and FAQs. See our schema guide.
A monthly technical check
- Search Console: new errors in Pages and Core Web Vitals.
- Test your top pages on PageSpeed Insights.
- Check a few key pages on your phone.
- Look for 404s after any change.
Moving or redesigning your site?
This is when most SEO damage happens. Map every old URL to a new one before launch. Our team handles this as part of website projects.