Sneha Jasrasaria Quick answer
Digital PR is earning coverage for your brand on news sites, blogs, podcasts and social media through stories, data, expert comments and events. It builds brand awareness, earns trusted links and mentions that help SEO, and gives AI tools more reliable sources that describe your business.
Key takeaways
- Digital PR earns coverage instead of paying for ads
- Coverage brings links, mentions and trust
- Local stories and data get picked up most
- It supports SEO, AI visibility and reputation together
Traditional PR got you into newspapers. Digital PR gets you into the places people and AI tools read today.
What digital PR includes
- News coverage on online publications.
- Expert quotes in articles.
- Podcast and video interviews.
- Original data and surveys.
- Event and community stories.
- Creator and influencer coverage.
Why it helps SEO and AI search
- Links from trusted sites. See backlinks explained.
- Mentions that AI tools read. See brand mentions and AI visibility.
- Branded searches as more people hear about you.
Story ideas that get picked up
- Milestones: 100th client, new office, new city.
- Local data: a survey of what students in your city buy.
- Community work: workshops, awareness drives, sustainability.
- Expert takes: comments on trends in your industry.
- Events: launches, tournaments, exhibitions.
How to pitch
- Find the right journalist or blogger for the topic.
- Write a short email: the story, why it matters to their readers, and facts.
- Attach good photos.
- Follow up once.
Building a media list
Make a simple sheet of journalists, bloggers, podcasters and creators who cover your industry or city. Note what they write about and how to reach them. Personal, relevant pitches work far better than mass emails.
Writing a press release that gets used
- A clear headline with the news.
- The key facts in the first paragraph: who, what, where, when, why.
- A quote from the founder.
- Two or three supporting facts or numbers.
- Good photos and contact details.
Be a source
Offer to comment on trends in your field. Journalists often need expert voices quickly. Being responsive and helpful can lead to regular mentions over time.
Use your own channels too
Publish the story on your blog, LinkedIn and Instagram. Founder posts on LinkedIn are an easy start. See personal branding for founders.