How to Create Brand Guidelines (Simple Template)
Brand guidelines are a short rulebook that shows how to use your logo, colours, fonts, images and tone of voice, so anyone designing or writ…
The Cygnus Blog
Marketing that works, explained simply
Practical guides on social media, influencers, ads, Google, on-ground campaigns and growing a brand in India. Written by the team that runs them every day.
Product Photography Tips for Instagram and Marketplaces
Good product photos use soft, even light, a clean background, several angles, close-up details and a sense of scale or use. A modern phone w…
Should Your Brand Start a Podcast?
A podcast makes sense when your audience values in-depth conversations and you can publish consistently. It builds authority, relationships…
How to Set a Marketing Budget for a Small Business
Set your marketing budget from your goals: decide how many new customers you need, estimate what each customer can cost based on your profit…
Marketing Agency vs Freelancer vs In-House Team
Freelancers suit small, specific tasks on a tight budget. In-house teams suit businesses that need daily, deep involvement and can afford se…
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