Event and Exhibition Marketing in Guwahati
To promote an event or exhibition in Guwahati, start four to six weeks early with Instagram teasers, local creators and partner promotions,…
The Cygnus Blog
On-ground Marketing
Practical guides on social media, influencers, ads, Google, on-ground campaigns and growing a brand in India. Written by the team that runs them every day.
Campus Marketing in Northeast India: Colleges, Fests and Ambassadors
Campus marketing in Northeast India reaches students through college activations, student ambassadors, sampling, contests, workshops and fes…
What Is a Brand Activation? Types, Examples and How to Plan One
A brand activation is a live experience that lets people see, try or interact with a brand in person, such as product sampling, mall events,…
Campus Marketing in India: How to Reach College Students
Campus marketing reaches college students through on-campus stalls, events, sampling, contests and student ambassadors, supported by Instagr…
How to Market a New Store or Franchise Outlet Launch
A strong store launch has three phases: pre-launch buzz (social media teasers, local creators, Google Business Profile set up), launch day (…
What Is a Mystery Audit and How Does It Help Your Business?
A mystery audit (or mystery shopping) is when trained auditors visit or call your stores as normal customers and score the experience agains…
Product Sampling and In-Store Promotions for FMCG Brands
Product sampling puts your product in people's hands so they can taste or try it before buying. In-store promotions place trained promoters…
ATL vs BTL vs TTL Marketing Explained (With Examples)
ATL (above the line) marketing reaches mass audiences through TV, radio, print and outdoor. BTL (below the line) targets specific people thr…
Retail Audits: How Brands Check Shelf Visibility and Compliance
A retail visibility audit sends trained auditors to stores to check how a brand’s products are displayed, priced and stocked against its pla…
Seller and Merchant Onboarding at Scale: How It Works
Merchant onboarding at scale uses trained field teams to find and qualify sellers, help them register with KYC and documents, upload catalog…
Want this done for your brand?
Our team plans, shoots, posts and runs ads for brands across India. Tell us what you need.