Sneha Jasrasaria Quick answer
To promote an event or exhibition in Guwahati, start four to six weeks early with Instagram teasers, local creators and partner promotions, use WhatsApp for invites, registrations, entry passes and reminders, and support with on-ground promotion in colleges and markets. Track registrations and footfall daily.
Key takeaways
- Start promotion four to six weeks before
- WhatsApp drives registrations and reminders
- Creators and partners multiply reach
- Track registrations against footfall
Timeline
| When | Task |
|---|---|
| 6 weeks before | Concept, partners, creatives |
| 4 weeks before | Teasers, registrations open |
| 2 weeks before | Creator content, ads, college promotion |
| Final week | Reminders, passes, live updates |
| After | Photos, thank-you, next event list |
WhatsApp for events
Uttsav used WhatsApp invites, passes and live updates: 6,000+ registrations, 87% open rate and 15,000+ footfall. House of Madira got 1,200+ table bookings via WhatsApp.
Instagram and creators
Teasers, countdowns and creator previews build buzz.
On-ground
Posters, college outreach and partner counters.
A six-week promotion plan
- Week 6 to 5 before: announce the date, venue and highlights. Open registrations.
- Week 4 to 3: reveal exhibitors, performers or speakers. Start creator posts.
- Week 2: reminders, offers for early visitors and WhatsApp updates.
- Week 1: countdown reels, location and parking details, final reminders.
- Event days: live stories and reels to pull in late visitors.
- After: thank-you posts, photo albums and feedback.
WhatsApp works for events
For Uttsav, an exhibition organiser in Guwahati, WhatsApp invites and passes brought 6,000+ visitor registrations and reached 300+ exhibitors. Simple registration links, entry passes and live updates make it easy for people to come.