Sneha Jasrasaria Quick answer
Merchant onboarding at scale uses trained field teams to find and qualify sellers, help them register with KYC and documents, upload catalogues, and learn the seller tools, then supports them until their first orders. The goal is active sellers who keep selling, beyond sign-ups.
Key takeaways
- Field teams reach sellers that digital ads miss
- Hand-holding through KYC and catalogues speeds go-live
- Training on seller tools keeps sellers active
- Track active sellers as well as registrations
Why platforms need field onboarding
Many small sellers want to sell online but find registration, GST, KYC and catalogue upload confusing. A friendly person on the ground changes that.
The process
- Map and qualify: find sellers by area and category.
- Pitch: explain benefits in the local language.
- Register: account setup, KYC, GST, bank details.
- Catalogue: photos, titles, prices, stock.
- Train: orders, packing, returns, payments.
- Support: stay with sellers through first orders.
Our results
- Amazon: 2,500+ merchants onboarded across 20+ districts of Assam, 40,000+ products listed, 85% live within 7 days.
- Flipkart: 3,000+ sellers onboarded across 30+ cities, 70% with a first order within 30 days.
- Haspatal: pharmacies onboarded across key regions, improving medicine availability on the app.
What to measure
| Metric | Why |
|---|---|
| Registrations | Volume |
| Live within 7 days | Speed |
| Products listed | Catalogue depth |
| First order rate | Activation |
| Active after 90 days | Retention |
Common seller objections
| Objection | Helpful response |
|---|---|
| “I do not understand online selling” | We will set it up with you and train you step by step |
| “Commission is too high” | Show the extra customers and reach compared with the shop alone |
| “I do not have product photos” | Help with simple photos and catalogue upload |
| “Returns are risky” | Explain return policies and how to reduce returns |
Training topics that keep sellers active
- Accepting and packing orders.
- Managing stock and prices.
- Handling returns and customer messages.
- Reading payments and settlements.
- Running simple promotions on the platform.
Quality control
Verify every registration and catalogue before marking it complete. Spot checks, call-backs and photo evidence keep data accurate and protect the platform from fake or incomplete sign-ups.
Related
Our task fulfilment services cover onboarding, audits, telecalling and more.