Google Ads for Beginners in India: A Simple Guide
Google Ads lets you show ads to people searching for what you sell. Start with a Search campaign targeting a few high-intent keywords in you…
The Cygnus Blog
Performance Marketing
Practical guides on social media, influencers, ads, Google, on-ground campaigns and growing a brand in India. Written by the team that runs them every day.
How to Build a Landing Page That Converts
A landing page that converts has one goal, a headline that matches the ad, a short form above the fold, proof like logos, reviews and number…
How Much Do Meta Ads Cost in India? What Decides the Price
Meta ads work on an auction, so there is no fixed price. Your cost depends on the audience, competition, season, ad quality, objective and h…
Lead Form Ads vs Website Leads: Which Works Better?
Lead form ads (instant forms) usually bring more leads at a lower cost because people never leave the app, but quality can be lower. Website…
Retargeting Ads Explained: Win Back People Who Almost Bought
Retargeting shows ads to people who already interacted with you: website visitors, video viewers, Instagram engagers or past leads. Because…
How to Work Out a Good Cost per Lead for Your Business
A good cost per lead is one that still leaves you profit after the lead becomes a customer. Work it out from your average sale value, profit…
Affiliate Marketing for Brands in India: How It Works
In affiliate marketing, partners such as deal sites, cashback apps, content sites, creators and communities promote your brand using tracked…
WhatsApp Business App vs API: Which Do You Need?
The free WhatsApp Business app suits small businesses with a few people replying from one phone and small broadcast lists. The WhatsApp Busi…
Click-to-WhatsApp Ads: A Simple Guide
Click-to-WhatsApp ads are Meta ads on Facebook and Instagram that open a WhatsApp chat with your business instead of a website. They suit bu…
How to Write a Telecalling Script That Converts
A good telecalling script opens with a clear introduction and reason for calling, asks a question to qualify the person, explains the benefi…
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