Retargeting Ads Explained: Win Back People Who Almost Bought
Retargeting shows ads to people who already interacted with you: website visitors, video viewers, Instagram engagers or past leads. Because…
The Cygnus Blog
Marketing that works, explained simply
Practical guides on social media, influencers, ads, Google, on-ground campaigns and growing a brand in India. Written by the team that runs them every day.
How to Work Out a Good Cost per Lead for Your Business
A good cost per lead is one that still leaves you profit after the lead becomes a customer. Work it out from your average sale value, profit…
Affiliate Marketing for Brands in India: How It Works
In affiliate marketing, partners such as deal sites, cashback apps, content sites, creators and communities promote your brand using tracked…
WhatsApp Business App vs API: Which Do You Need?
The free WhatsApp Business app suits small businesses with a few people replying from one phone and small broadcast lists. The WhatsApp Busi…
Click-to-WhatsApp Ads: A Simple Guide
Click-to-WhatsApp ads are Meta ads on Facebook and Instagram that open a WhatsApp chat with your business instead of a website. They suit bu…
Online Reputation Management: A Practical Guide for Brands
Online reputation management (ORM) means monitoring what people say about your brand on review sites, app stores, social media and forums, r…
How to Improve Your App’s Play Store Rating
Improve your app rating by replying to reviews quickly and helpfully, fixing the most common complaints, asking happy users for a rating at…
ATL vs BTL vs TTL Marketing Explained (With Examples)
ATL (above the line) marketing reaches mass audiences through TV, radio, print and outdoor. BTL (below the line) targets specific people thr…
Retail Audits: How Brands Check Shelf Visibility and Compliance
A retail visibility audit sends trained auditors to stores to check how a brand’s products are displayed, priced and stocked against its pla…
Seller and Merchant Onboarding at Scale: How It Works
Merchant onboarding at scale uses trained field teams to find and qualify sellers, help them register with KYC and documents, upload catalog…
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